Explore Men’s Grooming & Beauty in India: Breaking Stereotypes, Building Confidence

"Why should girls have all the glow?"

Gone are the days when a man’s self-care routine was just a bar of soap and a splash of water. Welcome to modern India — where men are reclaiming their right to feel good, look good, and express themselves, unapologetically.

In the 90s, if a man had a skincare routine, it was either a secret or a joke. Fast forward to 2025, and men’s beauty is a booming billion-rupee industry.

India’s men's grooming market, currently valued at over ₹18,000 crore, is projected to grow at a CAGR of 11%, driven by urbanisation, digital influence, and a rising focus on personal presentation and mental health.

But it’s not just about beard oils and charcoal face washes.

It’s about confidence, identity, and rejecting outdated definitions of masculinity.

Indian men are stepping away from outdated stereotypes and embracing a new era of self-expression and care. For years, society pushed the idea that men should be tough, unemotional, and low-maintenance, but Gen Z and Millennials are challenging that narrative. They’re showing it’s okay to be vulnerable and are making self-care a priority, redefining what it means to be a man today.

The shift is visible everywhere, from Bollywood to social media. Stars like Ranveer Singh confidently wear eyeliner, while influencers share their skincare routines with pride. Being authentic is now celebrated, and looking good—whether it’s clear skin, styled hair, or a hint of perfume—is considered cool and empowering.



Grooming has also become more than just appearance; it’s a form of self-respect and mental health care. Research shows that a positive self-image can improve mental well-being, and for many Indian men, a daily grooming routine has turned into a meaningful ritual that boosts confidence and calm.

This change isn’t limited to big cities. Men in Tier 2 and Tier 3 cities, with growing disposable incomes and exposure to global trends, are joining the grooming revolution. Local brands are tapping into this demand, offering affordable, India-focused products that make self-care accessible to more men across the country.

The stigma around men’s grooming is fading, but it hasn’t disappeared entirely. Society’s judgment still lingers, casting a shadow over those who dare to step outside traditional norms. In many Indian households, questions like, “Why are you using a face pack?” or “Are you trying to look like a girl?” are still tossed around, often laced with mockery or confusion. Yet, things are changing. Awareness is chipping away at these outdated attitudes. From college students experimenting with skincare to fathers of two confidently embracing self-care, men are increasingly taking charge of their appearance. Their stories reflect a growing shift—one where personal grooming is becoming a matter of pride, not shame.

Beards remain a major style statement for Indian men, but the focus has shifted from rugged to refined. Well-groomed beards are now the norm, with men investing in high-quality beard stylers and oils to keep their facial hair soft, shiny, and neatly shaped. These products are no longer just an afterthought—they’re essential for maintaining a polished look that balances masculinity and sophistication.

Skincare is no longer just a women’s domain. Indian men are embracing skincare kits with enthusiasm, incorporating products like Vitamin C serums and under-eye creams into their daily routines. These products, once considered niche, are now staples for men aiming to combat dullness, dark circles, and uneven skin tones, reflecting a growing awareness of self-care and personal grooming.

Fragrance culture is booming, with Indian men seeking out niche perfumes and signature scents to express their individuality. Gone are the days of generic colognes—there’s a rising demand for unique, high-quality fragrances that leave a lasting impression. This trend highlights a shift toward personalized grooming, where scent becomes a key part of a man’s identity.

Men-only salon chains, like The Man Company Lounges, are redefining luxury grooming for Indian men. These spaces cater exclusively to male clientele, offering tailored services from haircuts to facials in an upscale, masculine environment. This rise of dedicated grooming lounges underscores a cultural shift, where Indian men are prioritizing professional care and premium experiences to elevate their style.

Let’s teach our sons that glow isn’t feminine — it’s human.

Let’s celebrate every man who walks into a store and confidently picks up a moisturizer.

Let’s create a future where grooming isn’t taboo, but transformational.

Because when men thrive in their skin, society heals a little deeper.

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